Infomed have an innovative Direct to Patient Communication system that enables Health Care Providers, Government Health Programs and Pharmaceutical Companies to reach their prime market at point of sale. That is: patients who visit GPs’ surgeries.

Challenge

Infomed’s desire to take their business to the next level was being hampered due to not being able to generate sufficient face to face meetings with prospects even though they knew they had a great product. Their MD summed up the problems to Harvest:

• Your overriding business objectives
• Your current sales limitations and frustrations
• Your company culture
• Who your target market really is
• How to communicate the right message, in the right way, to the right audience
• Which Harvest Business Development Consultant will best represent your business
• Which leads to focus on first to bring you sales faster by leveraging your existing tools and support

Solution

Harvest’s solution was a telephone and email marketing program to speak to and get appointments with senior marketing executives in a range of highly focused industries and organisations. The process involved developing a sequence of communications to turn leads into customers, including defining the message, sourcing and building the database, writing telephone scripts, writing follow up emails, and reporting systems.

Result

The yield of the programme was over 20 meetings arranged in a 3 month period working just 8 hours per week. Due in no small measure to the Harvest qualification process, InfoMed had a good conversion rate with some new clients already producing more than $30,000 income.