“We wanted to create a flow of business rather than the ups and downs – a more
seamless approach. Now, because of Harvest, each week I have new appointments
on which to focus our growth and development.
“I have recommended Harvest. I say they performed very quickly for us. They
provide great support, they’ve got a great product, they offer value for money
and they’re easy to deal with! They feel like part of our company and there’s
good synergy there.”
Andrew Holder, Sales Director,
TDA Interiors,
Sydney
When a Global Leader Launches in Australia How do They Generate Qualified Sales
Appointments to Get Them off to a Great Start?
tda interiors is a global leader in the delivery of fitout and refurbishment
projects in Europe and Australia.
Challenge
When tda launched in Australia they needed a consistent flow of new business to
overcome the peaks and troughs of the commercial interiors fitout industry
cycle.
tda sales team’s ability to win new business was already proven – but they
needed to get in front of more people and didn’t have the time to generate his
own leads.
Solution
They considered a number of options for lead generation and elected to trial
Harvest who embarked on a smart strategy developed jointly with tda to contact
companies who already had an awareness of the need to consider fitout or
refurbishment of their offices.
Result
The results – and fast results at that – exceeded tda’s expectations. Within the
first 3 months Harvest had generated appointments that tda converted into $1.2
million worth of business.
The partnership is working so well tda are rolling out a number of new
strategies in which Harvest is an integral support.
